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Suite 11.7 11th Floor Bangunan
Yee Seng
15 Jalan Raja Chulan,
50200, Kuala Lumpur, Malaysia

FINALISTS

Excellence in Public Relations (Internal/Employee Communications)

	GO Communications Increase productivity & staff retention Agency: GO Communications		LBS Bina Group LBS Corporate Rebranding Exercise - Internal Communication
	Malaysia Airports Holdings Customer Service Excellence Campaign Brand: T.O.U.C.H Agency: Define International		Star Publications (M) Do Good Volunteer – Employee Volunteer Programme Agency: RAPP Plus(M)
	Star Publications (M) Reach for the Stars Agency: RAPP Plus(M)

Excellence in Sponsorship Activation

	A.W. Faber-Castell(M) Faber Castell Unleashes Colour & Creativity Agency: Trapper Media Services (Malaysia)		Baba’s Products (M) Baba’s MYFM 2012 Birthday Bash Brand: Baba’s Agency: Trapper Media Services (Malaysia)
	Maybank Maybank Photography Awards Agency: Zenith Malaysia		Maybank Live at Old Trafford Agency: Intigus
	Mamee-Double Decker “I Love You Mamee!” Mother’s Day Brand Campaign Brand: Mamee SLLRRRP Agency: Spin Communications		Tune Talk Tune Talk Concerts Sponsorship Campaign

Excellence in Social Media Marketing

	Energizer Malaysia Schick Xtreme 3 ‘Hairy Take-Over’ Shave & Win Contest Brand: Schick Agency: TrapperMPG		F&N Dairies F&N Dairies –JomTTS Campaign Brand: F&N Sweetened Creamer Agency: Lowe & Partners, Malaysia
	Mongoose Publishing Time Out KL Food Awards Brand: Time Out KL		Permanis Sandilands Rev Cup: Amp Your Pix Brand: Revive Isotonic Agency: AGENDA Solution
	SCA Hygiene Marketing (M) Drypers Sungguh Ceria Adventures (Drypers Such Cheerful Adventures) Brand: Drypers Agency: OMD (M)		Star Publications (M) R.AGE

Excellence in Advertising

	Citibank 30% Cash Back on Everyday Spends Campaign Agency: Publicis Communications Malaysia, Mediaedge Malaysia		Friesland Campina Dutch Lady Get Smart Get Famous Brand: Dutch Lady Agency: Leo Burnett Malaysia
	Golden Arches Restaurant McDonald's Breakfast - Morning Unlike Any Other Brand: McDonald's Malaysia Agency: Leo Burnett		Jotun Paints Jotashield Anti-Fade Regional Re-launch Campaign Brand: Jotashield Agency: Lowe & Partners, Malaysia
	Packet One Networks Malaysia Tukar Tak Tukar Brand: P1 Agency: Mega Brandings & Solutions		Unilever Malaysia Celebrating Malaysian-ness over a cup of Lipton Brand: Lipton Agency: Mindshare Malaysia

Excellence in Product/Packaging Design

	Alpha 245 Communications “A Prosperous Two Years” Agency: Alpha 245		BGRW Gifts and Premiums Chinese New Year Gift Hampers 2013 (OLD CINEMAS) Brand: Giftseries
	Eu Yan Sang (1959) Eu Yan Sang One Year One School Charity Campaign Brand: Eu Yan Sang Agency: K-gic Advertising		Flavor Innovation myChef Brand Launch Brand: myChef
	LBS Bina Group "The way life should be" Brand: Cameron Golden Hills Agency: Alpha 245

Excellence in Public Relations (Corporate Communications)

	Acson Super Hero Agency: Redhot Media International Limited		LBS Bina Group LBS Corporate Rebranding Exercise Agency: Kim Chew Communications
	Malaysia Airports Holdings Customer Service Excellence Campaign Brand: T.O.U.C.H Agency: Define International		Selangor State Development Corporation (PKNS) An Integrated Solution to Crisis Communication and Brand Enhancement Agency: Intelectasia Consultancy
	Tourism Victoria Tourists to Melbourne / Victoria (Australia) Brand: Melbourne / Victoria Agency: GO Communications

Excellence in Mobile Marketing

	BLoyalty BRewarded On The Go Brand: BCARD		BP Castrol Lubricants Malaysia Castrol Magnatec Intelligent Molecules Defense Brand: Castrol Agency: Mindshare Malaysia
	Sony Pictures Men in Black 3 “Alien Hunt” Agency: Monster Interactive		Star Publications (M) Transforming the printed page with a mobile phone Brand: The Star/iSnap Agency: Knorex, RAPP Malaysia
	Unilever Sunsilk Savana Brand: Sunsilk Agency: Out There Media, Mindshare Malaysia

Excellence in Experiential/Event Marketing

	American Express Memberships Rewards Night 2012 American Express Membership Rewards Night 2012		Carlsberg Malaysia “Grow an Apple Tree” Brand: Somersby Agency: Alpha 245
	Maybank TreatsFair 2012 Agency: Intigus		Mongoose Publishing Time Out KL Food Awards Brand: Time Out KL
	Pfizer Malaysia "Ball of Life" Brand: Prevenar13 Agency: Alpha 245		Unilever Malaysia Sunlight’s A Thousand Smiles with the Power of 100 Limes Campaign Brand: Sunlight Agency: Spanner Works The Events Company

Excellence in Integrated Marketing

	Carlsberg Malaysia "Grow an Apple Tree" Brand: Somersby Agency: Alpha 245		Celcom Axiata X2 Voice Resuscitation – The Truth Brand: Xpax Agency: Draftfcb
	Citibank 30% Cash Back on Everyday Spends Campaign Agency: Publicis Communications Malaysia, Mediaedge Malaysia		Maybank Save and Win Multiplicity Agency: Intigus
	Maybank Maybank Business Banking Awareness Campaign 2012 Agency: Grey Worldwide, Zenith Consulting		Malaysia Airlines System (MAS) Malaysia Airlines "The Big Flight": Launch of the A380 Brand: Malaysia Airlines Agency: Ogilvy and Mather

Excellence in Media Strategy

	AKA Balloon Publicise And Promote International Hot Air Balloon Fiesta 2012 Agency: GO Communications		BH/NSTP/MPB BH Revamp Campaign 2012
	Hotel Properties (HPL) Publicising Hard Rock Hotel Bali/Good News Minute Brand: Hotel Agency: GO Communications		Packet One Networks Malaysia P1 Tukar Tak Tukar Campaign Brand: P1 Agency: K-gic Advertising
	TNT EXPRESS Malaysia Publicise And Promote World Press Photo 2012 Agency: GO Communications

Excellence in Launch Marketing

	Alliance Bank Malaysia Alliance BizSmart: The Next-generation Online Banking for Businesses		Citibank Launch of AirAsia-Citibank Visa credit cards Agency: Publicis Communications Malaysia, Mediaedge Malaysia, Splash Interactive
	Dutch Lady Milk Industries (Dutch Lady Malaysia) Drink More, Do More - 2aDay Brand: Dutch Lady Agency: Leo Burnett / Arc Worldwide		Hotel Properties (HPL) Launch Hotel In Melaka Brand: Casa Del Rio Agency: GO Communications
	Pfizer Malaysia “Ball of Life” Brand: Prevenar13 Agency: Alpha 245		Volkswagen Group Malaysia The Icon Is Back Brand: Volkswagen Agency: Tribal DDB Malaysia

Excellence in Branded Content

	Baba’s Products (M) BABA'S cu-bits Brand: Baba’s Agency: Media Prima \| TV3 & Client Servicing Group		Danone Dumex (M) Dumex Dugro Chef Cilik Komplete Nutri Brand: Dumex Dugro Komplete Nutri Agency: OMD (M)
	Mamee-Double Decker “I Love You Mamee!” Mother's Day Brand Campaign Brand: Mamee SLLRRRP Agency: Spin Communications		Spritzer Tinge-Spin TV Brand: Tinge Agency: Lowe & Partners, Malaysia
	Unilever Malaysia Locker Room : Grooming boys to be men Brand: AXE, Clear Men, Rexona for Men, Vaseline Men Agency: Mindshare		Unilever Malaysia Breeze - Today I Am Brand: Breeze Agency: Mindshare

Excellence in Consumer Insights/Market Research/Data-Driven Marketing

	Alliance Bank Malaysia “Alliance Onebank Rewards” – A Total Banking Relationship Rewards Programme		Jotun Paints Jotashield Anti-Fade Regional Re-launch Campaign Brand: Jotashield Agency: Lowe & Partners, Malaysia
	Kraft Malaysia Oreo's 100th Birthday Celebrations - Brand: Oreo Agency: Draftfcb Malaysia		Maybank Maybank One Solution
	senQ Young Generation is senQ’s potential market Agency: Cloone Corporation

Excellence in Corporate Social Responsibility

	Eu Yan Sang (1959) Eu Yan Sang One Year One School Charity Campaign Brand: Eu Yan Sang Agency: K-gic Advertising		HM/NSTP/MPB Titipan Kasih Harian Metro
	KPJ Healthcare Klinik Waqaf An-Nur		Pfizer Malaysia Ball of Life - Preserving Moments that Matter Brand: Prevenar 13 Agency: Burson-Marsteller Kuala Lumpur, Alpha 245
	Schwan-STABILO Marketing Stabilo All The Best Campaign Brand: Stabilo Agency: K-gic Advertising		Star Publications (M) Do Good. Volunteer Brand: The Star Agency: RAPP Plus

Excellence in CRM & Loyalty Marketing

	Alliance Bank Malaysia “Alliance Onebank Rewards” – A Total Banking Relationship Rewards Programme		BLoyalty BRewarded On The Go Brand: BCARD
	Great Eastern Malaysia "Thermometer" Agency: Alpha 245		HM/NSTP/MPB Gempak Santai Harian Metro
	LBS Bina Group “Island Privacy” Brand: D’Island Residence Agency: Alpha 245		Maybank Maybank Photography Awards Agency: Zenith Malaysia

Excellence in Digital Marketing

	Carlsberg Malaysia "Grow an Apple Tree" Brand: Somersby Agency: Alpha 245		Malaysia Airlines System (MAS) Malaysia Airlines Brand: Malaysia Airlines Agency: Ogilvy and Mather
	Media Prima \| The New Straits Times Press (NSTP) Anugerah Bintang Popular Berita Harian 2011 (ABPBH2011) Brand: Berita Harian Agency: Media Prima \| Media Prima Digital		OSK Investment Bank OSK Investment Challenge (Campus Edition) 2012 Agency: TBWA\ KUALA LUMPUR
	UNICEF Malaysia Agency: Alpha 245		Volkswagen Group Malaysia Volkswagen. Das Auto. Show 2012 Brand: Volkswagen Agency: Tribal DDB Malaysia

Sponsors & Partners

Advertising + Marketing magazine's Marketing Excellence Awards is produced by Lighthouse Events, a division of Lighthouse Independent Media Suite 11.7 11th Floor Bangunan Yee Seng 15 Jalan Raja Chulan, 50200, Kuala Lumpur, Malaysia.
Tel: +603 2072 0355 | Fax: +603 2072 0395 | Website: www.marketing-interactive.com

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